In collaboration with the Ministry of Tourism, Prime Pharma’s campaign, Tour n’ Cure, has been causing quite the ruckus this week. With Messi being the face of the campaign, the Egyptian populace is having a field day.

Egypt has been recognized globally for their work towards finding a cure for Hepatitis C, with the WHO having the World Hepatitis C Day celebrations in Cairo in 2015.

EgyptAir, now the official carrier for Tour n' Cure, will be providing very special offers for tourists coming as a part of the initiative. With a streamlined booking process, they’re offering discounts on flight tickets for tourists coming to seek medical attention in Egypt.

EgyptAir signed a deal to partner up with Prime Pharma earlier this week, according to a statement by EgyptAir chairman, Safwat Mussalam on Wednesday.

"The initiative aims to draw in 120,000 patients from countries including England, Spain, Italy, France, Russia, Malaysia and Turkey," said Mussalam.

Tourism has been down for the past few years, but it seems that everyone is working hard to bring it back and we wish them all the best of luck!