CIB, the leading private bank in the Egyptian market, is positioning itself as a pioneer once again with an innovative premium card that caters to the comprehensive needs of Egypt’s elite. In a gesture of appreciation to its patrons, the aptly named CIB World Elite Mastercard will be granted to a select few, with the first year being complimentary.

The card which was designed to facilitate the lives of the bank’s loyal high earning customers has zero mark-up fees on foreign currency and zero over-limit fees. As part of its advantages, the 'World Elite' credit card offers travel benefits that come as a part of CIB's partnerships with leading international brands. Did we mention, that card holder also gets to attend a selection of elite events based on invites only, thanks to CIB World Elite Mastercard.

The biggest perk, however, lies in a quite avant-garde personalized 24/7 VIP service. Branded as World Elite Concierge, it acts as a sort of digital butler for card holders, booking restaurant reservations or concert tickets, finding the right personal shoppers, or putting together the perfect trip itinerary, among other possibilities. But that’s not it; the lucky card holders will enjoy many other privileges such as access to 800 VIP airport lounges, and discount on plane tickets or hotels.

Speaking to CairoScene, Omnia Mostafa, Head of Cards Business at CIB commented: “At CIB, we are always striving to provide our customers with innovative products to allow them to enjoy their lives to the fullest and the World Elite helps us deliver on this promise.”