Is anyone growing weary of the Sahel cycle? Yes, the North Coast is the majority of Egyptian sun-worshippers’ seaside escape, but between sizzling in the sun during the day and battling thrugh crowds at venues in the evenings, it’s all getting a little repetitive.

But there’s been a series of events making its way across the North Coast that have added a bit of culture and class to proceedings, thanks to Misr Italia Properties.

Taking cues from its own developments, the sweeping real estate developer certainly appreciates the finer things in life, with its latest in a series of events and activities coming in the form of a stunning beachside sculpture garden at Hacienda White.

Undertaken in collaboration with the Middle East’s first art consultancy firm, Adsum Art, the project that saw local artists Hatem Moussa, Kamal El Fiky, Maher Dawoud, Mohamed Abdalla, Mostafa Abdel Moaty, Rowaa El Degwy, Tamer Ragb and Said Kamel channel their creativity with recycled art, making for a truly gorgeous visual on the Hacienda White Shore.

It was a unique spectacle, but certainly not the first (or last) noteworthy event from Misr Italia Properties, who have also hosted several pop-up Aqua Fit sessions and kids’ camps, as well as CrossFit and yoga sessions with TD Athletics, special activations with Nespresso, ice cream stations by Rigoletto and juice stations by Formula Onederful and even special random pampering sessions for families, all courtesy of the summer loving folks of Misr Italia Properties- but there’s plenty more to come. Stay tuned!

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