Egypt’s Tourism Ministry issued a statement on Saturday announcing a joint campaign with CNN news channel to promote tourism in Egypt. 

The partnership includes promotions on the American network channel and its affiliated sites until the end of the year, as well as an advertisement that will be aired in Europe, the Middle East and Africa during the channel’s weather forecast, for which Egypt will be the main sponsor.

The ministry also said that, at the end of the year, CNN will air a sponsored special report on Egypt’s tourism hotspots. 

“We consider the partnership with CNN a strong step on our path towards promoting tourism in international markets, especially through reputable media institutions like CNN. This partnership helps us fulfill part of an international promotion strategy through a strong outlet for the target audience,” Egyptian tourism minister Yehia Rashed said, according to Ahram Online.

Efforts to revive Egyptian tourism have been intense since the Russian plane crash over the Sinai Peninsula in early 2015. Egypt has since been implementing more diligent security measures while launching tourism campaigns such as the award-winning This is Egypt campaign.

Photo by Toufic Araman.